Stem Cell Donors Australia: Driving Donations, Saving Lives
It’s not every day you get to support a project that literally saves lives.
Stem Cell Donors Australia does amazing work connecting patients of life-threatening blood disorders with life-saving volunteer stem cell donors.
When this purpose-driven NFP received approval to undertake its first-ever donor recruitment campaign, we were thrilled to support them in their goal of attracting 5000 new registered donors.
Brand
Demand
- Campaign development targeting 18-35-year-old males.
- Brand creation to align with audience and goals.
- Digital and print application, including infographics, website, and campaign marketing materials.
The primary focus of the campaign was males aged 18 to 35. With this in mind, we developed a number of potential concepts, each designed to drive maximum uptake.
After determining key messaging, image style, and the availability of URLs, we went with the catchy and memorable “Strength2Give”.
A distinctive brand was developed, along with engaging brand elements to get the attention of our young audience.
Applying these elements across a wide range of media - including infographics, website, socials, donor kits, and other campaign support materials - we ensured the campaign would have an impact as strong as its name.