B2B Marketing Strategy

Fuelled by high-quality data, powerful market insights, and industry expertise, our savvy marketing strategists craft tailored B2B marketing strategies that act as your foolproof roadmap to business growth.

Our B2B marketing strategy services include:

  • Market research and competitor analysis
  • Ideal customer profiling and buyer personas
  • Multi-channel campaign planning

Client Spotlight

B2B marketing strategy services

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B2B Lead and Demand Generation Marketing

Some businesses try chasing every lead. We focus on attracting the right ones.
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B2B Content Marketing

Good content gets you noticed. The best content builds trust.
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Channel Marketing

Amplify your brand’s impact with strong channel marketing.
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With a dedicated team of highly experienced B2B marketers, our targeted lead generation and demand-gen solutions connect B2B brands with high-value prospects, then seamlessly convert them into paying customers.

Our B2B lead and demand generation services include:

  • Account-based marketing (ABM)
  • Telemarketing campaigns
  • Lead nurturing and email marketing

With two decades of experience crafting high-impact marketing content for B2B brands, our creative team knows exactly how to position you as an industry leader, with content that drives meaningful engagement.

Our B2B content marketing services include:

  • Content marketing strategy
  • Online marketing collateral
  • Graphic design and print marketing

With over 20 years of channel marketing experience working with leading B2B technology and industrial brands, we know how to bridge the gap between vendors and resellers, helping you build, support, and optimise your channels.

Our channel marketing services include:

  • Partner enablement programs
  • Co-branded marketing campaigns
  • Channel sales support & training

Why Choose MIH as Your B2B Marketing Partner?

Ready to do big things with your B2B marketing? We’re the agency you need on your side.

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20+ years of B2B marketing experience

Our extensive experience working with some of B2B’s biggest players means we really understand how to solve the challenges you face.
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Customised, insight-driven strategies

We’re not the biggest agency - and we think that’s a big deal! It means we can get to know you personally and craft tailored B2B solutions that fit perfectly.
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More than just a service provider

We go way beyond execution, acting as an extension of your team. As your outsourced B2B marketing partner, we’re here to support you in all the right ways.
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A fuss-free approach to B2B marketing

We’re lean, nimble, and reassuringly down-to-earth. We’ll skip the marketing fluff and get straight to the stuff that gets tangible results for your business.

We work with amazing brands like these

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Why not check out our other marketing services?

B2B Marketing FAQs

What does a B2B marketing agency do?

A B2B marketing agency helps businesses attract, engage, and convert other businesses. From strategy and lead generation to content marketing and digital campaigns, a B2B marketing agency in Sydney (like MIH) ensures your brand reaches the right decision-makers and drives real business growth.

What B2B marketing services does MIH offer?

As a leading B2B marketing agency in Sydney, we offer everything from demand generation and content marketing to digital strategy, brand positioning, and lead nurturing. We tailor our approach to your business, ensuring every campaign is built to succeed.

How is B2B marketing different from B2C marketing?

B2B marketing is all about longer sales cycles, multiple decision-makers, and strategic relationship-building - unlike B2C, which focuses on quick conversions and instant emotional triggers. A B2B marketing agency ensures you’re targeting the right audience with the right message at the right time.

How do I choose the right B2B marketing agency in Sydney?

Look for an experienced B2B marketing agency in Sydney that understands complex sales processes, knows how to engage business buyers, and focuses on results - not just clicks. If you want strategic, no-nonsense B2B marketing, you’ve just found it.

Get in Touch

Whether you have a project ready to go or just want to chat about all things B2B marketing, we’re here for it.