Aon: A Secure Portal for a Highly Trusted Brand
It’s safe to say that global risk specialists, Aon, know a thing or two about making smart decisions.
So when their marketing team needed support designing and developing a secure portal for authorised contacts (as part of their Connect program), they chose MIH to create a stand-out platform for their B2B brand.
Brand
Strategy
- 2000+ users supported at its peak
- Brand identity to reflect the Connect program
- Creative design and development of secure user portal
- Marketing support across digital and print media.
- Admin management of content updates
Tasked with the design, development and maintenance of the Connect portal, this was the kind of end-to-end project we love.
We began by developing a strong brand identity that reflected the core attributes of the Connect program: trust, innovation, and relevancy.
Next, we ran a series of workshops with Aon to dig deep into the requirements of the portal. Armed with these insights, we created the UX and wireframes.
Once the foundation was laid, it was time for the fun part - applying our bold, creative treatment across all program communications. This covered the portal design, email marketing, direct mail, and digital banners.
On top of our design and development work, we also handled the admin management of content updates and stepped in to provide marketing support.
I appointed MIH because of their commitment to the b2b segment and ability to deliver a complex project within tight deadlines. I felt a huge sense of confidence they could deliver for me. In partnership with MIH we've redefined our marketing strategy and have taken a quantum leap forward in driving better financial outcomes from our marketing investments.
A powerful portal that delivered
Supporting a database of over 2000 users at its peak, the cutting-edge Connect portal was a huge success.
The platform provided Aon with exactly what they needed - a bespoke, secure system incorporating user profiling, event management and reporting.
We loved applying our B2B marketing expertise to help the Aon team hit their goals.