TNA: An International Ad Campaign For a Globally-Loved Treat
If it involves creative thinking and tasty snacks, you can count us in.
So when Aussie manufacturing legends, TNA, asked us to develop global advertising concepts focusing on their Chip and French Fries production and packaging solutions, we jumped at the chance.
(And having rolled out the new TNA brand across print, digital, and signage assets more than a decade earlier, it was nice to be reunited!).
B2B
Demand
Design
- Creative advertising concepts for TNA’s Chips and French Fries production/packaging solutions.
- Globally relevant ideas that can be rolled out across international markets.
- Print, digital, and event-ready ad concepts for the TNA range.
Chips were first on the creative menu. Our design team developed a range of eye-catching concepts, with a clean, clear, and very clever key visual that put the TNA competitive advantage centre-stage. With a minor tweak, this concept became universally relatable.
Next, we sank our teeth into French fries. Innovative ideas flowed, and a smart extension of our Chips concept resulted in a head-turning approach that can be applied across the TNA range.
Our challenge was to create technically specific promotional materials in a clear, consistent manner for a global audience on a tight timeline and budget. Partnering with MIH, we were able to produce world class assets that exceeded the scope of our project.
Serving up global success
Whether people call them “hot chips” or “French fries”, the verdict was the same - our creative ad concepts were a hit around the world.
The ads are currently being rolled out in different geographies, with applications across print, digital, and event materials for the TNA brand.